Lasso Review: The All-In-One WordPress Plugin for Affiliate Marketing


If you’re like me, handling the affiliate side of things on your blog or website can be a time-consuming task. Ensuring that all your content has the right affiliate links, tracking your campaigns, and seeing that you’re properly marketing sales and deals across your website all form part of your day-to-day tasks.

There are plenty of affiliate marketing tools that claim to help you stay organized – Thirsty Affiliates and Pretty Links being two of the most popular ones.

However, after using them for a couple of years now, I’ve been on a constant search for a better alternative. Both these plugins, while providing you with a place to store your affiliate links and cloak them, lack many features that I long for. In fact, we currently use a number of snippets and plugins to address these needs.

As always, the ideal situation would be to have one plugin to tackle all this. Enter Lasso – a relatively new plugin with lots to offer!

In this article, I’ll review the self-proclaimed “All-in-one WordPress plugin for affiliate marketing” to determine whether it lives up to its name.


Let’s get pricing out of the way. Lasso comes with a 14-day free trial. After that, you can opt for the monthly or yearly fee.

The monthly fee is $29 per month. On the other hand, you can get 2 months off by opting for the yearly package which comes in at $289. In most cases, I think this pricing is quite fair. Considering the added amount of affiliate income you can generate using a tool like Lasso, this should pretty much cover a $29 payment per month.

Lasso Pricing

Setting Up Lasso

Once you’ve signed up to Lasso and downloaded, installed, and activated it on your website, the setup is pretty simple. Head over to the Lasso section in your WordPress dashboard and start off by choosing your default display box theme.

A display box is a call-to-action (or CTA) box that you can place in your articles. In its most basic form, it contains an image, text link, description, and button. All links used in the display box will use the assigned affiliate link – more on that later on.

For this example, I selected the Cactus display:

Lasso Display Boxes

Next, you can customize your default display to match your website. Lasso lets you select text and button colors, whether or not to show the product price, and also a custom disclosure for your readers:

Lasso Display Boxes Customization

Now that you’ve got your preferences set up, it’s time to start adding links. To add a new link, click the green button on the top right corner of your screen. Simply paste in the affiliate link you wish to use and click on “Add Link”.

You will automatically generate a cloaked link to be used anywhere on your site.

Add a new link

Lasso also allows you to import existing links from Thirsty Affiliates or Pretty Links, among others. You can either import one link at a time to see if Lasso is a good fit or bulk import them to save time. Reverting those links back can be done at any time. They’ll return to their original state in your previous plugin.

Customizing Your Affiliate Link

Once a link is added to Lasso, the plugin lets you adjust the main settings such as:

  • Name
  • Permalink (more on that later)
  • Group (or category)
Add details

It also lets you set up the product display box items including:

  • Primary button link and text
  • Secondary button link and text
  • Whether to open the links in a new window or tab
  • Whether to make the links NoFollow or NoIndex
  • Badge text
  • Price
  • Description
  • Image
  • Custom fields

Add Custom Fields

With custom fields, you can add additional information such as:

… and virtually anything you can come up with. For instance, I added a coupon code field to add any discount information for my readers.

Add Fields

The Result

Coupon Code

Lasso lets you cloak your affiliate links. This means that the plugin will disguise your affiliate link by setting up a URL redirect using your site address. This practice both shortens the URL and rebrands it so that it appears more trustworthy to your readers.

To add an affiliate link to your content, simply take your website’s URL and append the permalink set up in the previous step. For instance:

Unfortunately, Lasso doesn’t give you the possibility of searching for a link while you’re writing, the way that Thirsty Affiliates does. This would be a great feature to include.

Adding an affiliate link with ThirstyAffiliates

Adding a Product Display

Adding a product display or CTA box to your content is simple. You can either use shortcodes, or Lasso’s Gutenberg block:

Lasso Gutenberg Block

The block will then give you a selection of display types to choose from:

Display type

Lasso even gives you a real-time preview of your display right in the backend of your blog post:

Select a different layout

Here are some previews of the various layouts you can opt for:

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