Google Analytics was launched by Google in 2005 to provide a service with which you can know your audience, trace your customer path and see what they’re all up to.
Ever since its introduction it has grown and developed, providing new and better ways of tracking and of showing you all the statistics you might want.
With both WordPress and Google Analytics growing at such a rapid rate it was only a matter of time before someone found a way of combining the two. Hence, Google Analytics plugins.
These plugins allow you to easily customise and monitor everything from within your WordPress admin area. Let’s have a look at 5 of the top Google Analytics plugins for WordPress (in no particular order).
Google Analytics+ from WPMUdev is a great plugin to integrate Google Analytics straight into your WordPress dashboard, even offering beautiful charts and graphs to better visualise your stats.
Accessing your analytics couldn’t be easier with its one-click Google login, but this plugin goes beyond just integrating one site with Google Analytics. In fact, it provides an easy way to integrate an entire multisite network and view statistics for as many as you want from right within the WP dashboard.
The dashboard for either the single site or MultiSite networks will show you a summary of traffic, most popular content, top referrers and top searches for the last 30 days, 3 months or one year.
The rest of the main features on offer from Google Analytics + are:
One-click process to link your site to your Google Analytics account.
The ability to view post statistics from the actual post edit screen.
Detailed and extended statistics right within your dashboard, so there’s no need to stay visiting the Google Analytics site.
Automatic gathering of data for a whole multisite network without the need for any coding.
Collection of data for sub-domains and mapped domains with a full integration with the Domain Mapping plugin.
Fully compatible with the Pro Sites plugin to give you the ability to offer analytics as a premium feature to your clients.
You can even enable Display Advertising to track the demographic and interests of your users, and turn on Universal Analytics to analyze behaviors from shopping patterns to marketing campaign success and product performance.
WPMUdev Membership: $49/month (Plugin not sold alone)
Google Analytics WD is an advanced analytics reporting plugin, with a very straightforward backend. It gives you detailed stats on your site audience, performance, real-time visitors, traffic sources, visitor geolocation, AdSense and Adwords reports and many more. The plugin allows you to configure custom reports and get detailed statistical data on any metric and dimension you’re interested in.
You can also set goals and track targeted activities, as well as enable the tracking of custom dimensions to see the traffic of your website posts based on post types, authors, categories, tags, and published month or year. The plugin allows you to filter out any unwanted data from reports.
Analytify makes Google Analytics simple for WordPress. It’s another great plugin that lets you view and control your Google Analytics account from within your WordPress dashboard, providing you with real time statistics, social media statistics, your top keywords and much more.
Once again this is another plugin that is multisite compatible but also responsive, so you can view your stats on various screen sizes without any problem. It is also great for those non-technical users out there as it enables the editors who maintain the areas of your site to see the traffic associated with their posts.
This plugin was created to be as simple and effective to use as possible. Any average WordPress user can figure out how to optimise his/her site so even if you’re not a WordPress expert, Analytify can help you assess and improve every aspect of your site with a simple, yet detailed interface.
Analytify’s feature list includes the following:
Custom post type analytics.
Social media stats.
Enhanced e-commerce tracking.
Automated email reports.
Manage UTM campaigns.
Analytify also has a number of add-ons, namely E-Commerce Tracking for WooCommerce, E-Commerce Tracking for Easy Digital Downloads, UTM Campaign Tracking, Email Notifications, Dashboard Widget, and a Goals Dashboard.
The Google Analytics for WordPress by MonsterInsights allows you to track your blog easily and always stays up to date with the newest features in Google Analytics. You can easily setup Google Analytics on your WordPress website with just a few clicks, and it takes less than 5 minutes.
It highlights the most important stats, so you can easily grow your website traffic and conversions. In one glance, you can get a clear view of how you’re doing. You can see how people use your site, including which pages they go to first, how long do they stay, how many pages do they visit before leaving, and more, while there is also a referral detection feature that shows you exactly where people are coming from and where they are going.
It goes even further than that to show you the most popular posts, pages and sections of your website, so you can get a clear view of what’s working and what’s not. This allows you to start making data-driven decisions.
It also includes e-commerce and goal tracking, so with MonsterInsights you can easily track your sales, downloads, user searches, outbound links, affiliate links, emails, and other custom dimensions.
Google Analytics Dashboard for WP is the only completely free option in this round-up. Nevertheless, it still gives you a detailed analysis as well as comprehensive statistics for your site. It’s a fast and secure way of checking your Google Analytics stats.
With this plugin you can view the number of visits to your site, the number of visitors, bounce rates, organic searches, pages per visit, and more directly on your WordPress dashboard.
In addition to a set of general Google Analytics reports, in-depth Page reports and in-depth Post reports allow further segmentation of your analytics data, providing performance details for each post or page from your website.
It also includes real-time tracking for the number of visitors, acquisition channels and traffic sources details. It installs the latest Google Analytics tracking code and allows full code customization, while also allowing you to track events such as downloads, emails, outbound links, affiliate links, and fragment identifiers.
Here are some other plugins for Google Analytics that are also worth a look, just in case any of the above didn’t strike you. They are in order of total active installs as shown by the WordPress plugin repository.
The choice as to which one works best is a hard one to make. They all offer great features to track your visitors and monitor your site’s performance. If you’re looking for the inexpensive solution, then the free plugins will work great.
If you want some more details and additional features that the free versions don’t offer, any of the premium plugins will do a great job for you.